Young bourbons tend not to have huge differences in taste, though we’ll definitely get crucified by some for saying that. Pappy’s pretty much the only expression we can think of that starts at 15 and goes up from there.Īnd when it comes to bourbon (and whiskey at large), the longer it sits in its barrel, the better it generally is. They’ll offer some 3 or 5-year option, then have their special select reserves that hit 7 or 10 years, with a few distillers aiming for a lot longer.
Most distilleries are like those last three. Even its “bottom shelf” offering, the 15-year label, is still aged more than three times as long as brands like Jim Beam, Jack Daniels, and twice as long as Bulleit. One of Pappy’s most noticeable distinctions is its aging process. This in turn pushes the demand further and further. The ultimate irony is that most of these collectors will simply hold onto these bottles, leaving the contents unopened and, hypothetically, increasing in value. More and more folks are seeking out and collecting high-end bourbon. Moreover, the era of rare bourbon collecting is at its peak. It sucked while it existed, but that didn’t stop people from using it, since it was one of the few reliable, not-luck-or-mortgage-based ways of getting a bottle. So much so that lottery systems have been built just to give people the chance to swipe a bottle.īourbon drinkers go so nuts for a taste of this sauce that there even used to be a tracker app you can use to find some.
The Old Rip Van Winkle Distillery (which actually isn’t a distillery at all), only releases between 7,000-8,000 cases (and we’ll talk about that number for recent releases) of Family Reserve every year, which makes it excruciatingly rare and highly collectible. Pick whatever expression you want): The main cause of Pappy’s price lies in its availability or lack thereof. Let’s first address the multi-thousand-dollar-price-causing-elephant in the room (or state the obvious. Need an example? Here’s a bottle of 20-year-old going for more than four grand.īut why? Why on earth would we pay thousands of dollars for something we can’t rationalize getting drunk on, also known as the primary reason for alcohol? Is this really a drink people have because they like how it tastes? Why would people tolerate such insane prices for simple alcohol? And that’s before the bottles hit the aftermarket, where they routinely fetch anywhere from $750 to over $5,000. That kind of makes sense though, as their normal retail price of between $80 and $250 is high enough to prevent a lot of people from partaking. The point is, a bottle of Pappy Van Winkle Family Reserve is super rare and the vast majority of people will go their entire lives without sampling any. Though, also for all we know, it could be totally real and what Bigfoot drinks with his college buddies every time they get together in the old cave. For all we know, it could have been a pasted on label to a bottle of iced tea. People say it’s real, but we’ve only really seen it in pictures, and most of them probably had some image doctoring going on. Pappy Van Winkle is the unicorn of bourbons.
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